A person’s brain encounters 11,000,000 bits of information per second. Of that, a mere 40 bits – 0.000004% – are processed into conscious consideration.
So, in effect, the sub-conscious brain perceives everything as noise.
This is why mapping the most crucial inflection points in driving behavior, and aligning our programs against them, is crucial if we’re to actually drive behavior in real life.
And, while communicating the right thing, at the right time, in the right way, to the right person sounds daunting, it’s actually pretty simple…
Can you identify the precise moment you made your last decision to buy something?
System1 // System 2 cognition teaches us that the majority of decision-making happens pre-consciously, rendering us incapable of recognizing these key moments in our decision journey.
Luckily, neuropsych holds the key.
Learn more about identifying those critical consumer decision moments: