A person’s brain encounters 11,000,000 bits of information per second. Of that, a mere 40 bits – 0.000004% – are processed into conscious consideration.
So, in effect, the sub-conscious brain perceives everything as noise.
This is why mapping the most crucial inflection points in driving behavior, and aligning our programs against them, is crucial if we’re to actually drive behavior in real life.
And, while communicating the right thing, at the right time, in the right way, to the right person sounds daunting, it’s actually pretty simple…