“Thriveplan has made all the difference. They bring a very disciplined approach to surfacing salient insights that instill confidence with all stakeholders that consumer centric decisions are being made. Thriveplan insights have enabled me to focus my resources by prioritizing the many choices that my brands have to engage with consumers throughout the entire path to purchase. I have been able to drive double digital sales growth with initiatives build on a solid foundation of Thriveplan derived insights.”
– VP Omnichannel Marketing, Global Household Care Portfolio
A person’s brain encounters 11,000,000 bits of information per second. Of that, a mere 40 bits – 0.000004% – are processed into conscious consideration.
So, in effect, the sub-conscious brain perceives everything as noise.
This is why mapping the most crucial inflection points in driving behavior, and aligning our programs against them, is crucial if we’re to actually drive behavior in real life.
And, while communicating the right thing, at the right time, in the right way, to the right person sounds daunting, it’s actually pretty simple…
1. The decision window in which the audience is ‘getable’ (per established psychology, there are 3, each with its own considerations).
2. The nature of the decision (there are actually two continua that define a given decision, forming a simple 2×2 to categorize the nature of the behavior).
3. The media of behavioral relevance (people see lots of things; only a precious few actually drive behavior).
Can you identify the precise moment you made your last decision to buy something?
System1 // System 2 cognition teaches us that the majority of decision-making happens pre-consciously, rendering us incapable of recognizing these key moments in our decision journey.
Luckily, neuropsych holds the key.
Learn more about identifying those critical consumer decision moments: