The world of academia has spent decades applying lots of money and countless big brains to research that reveals the WHYs of human behavior. But that knowledge rarely makes if off campus.
We’re much more than an innovation consultancy, because we know this world of behavioral science cold, and we translate it to work in the world of brand innovation strategy.
This means the core human truths we provide aren’t merely opinions – they’re science. Which means your team can focus on addressing them, rather than debating them.
Phrases like neuroscience marketing, behavioral science research, neuromarketing, and ethnographic research are bantered about quite a bit. And yet, they rarely serve as more than mere buzzwords.
Here, they are far more than hype. They are the foundation that lets us reveal breakthrough consumer insights. That’s because every principle we apply, and every model we’ve built are not our opinions; they are the culmination of reams and terabytes of clinically tested, peer reviewed, scientifically accurate knowledge of why we humans think and do what we do.
What is the most foundational compulsion any human being feels? Simply, what every person craves most is CONTROL over the world around them – or at least the perception of it.
In the pursuit of a sense of control, every person – regardless of demographics – adopts one of four Habits of Control.
We’ve leveraged loads of existing knowledge to create a simple range of questions that accurately identify a person’s Habit of Control.
And once we know a person’s (or segment’s) Habit of Control, predicting their thoughts, perception, and behavior becomes simple.
A Few Specifics…
A battery of 3 types of simple activities from the world of academic neuroscience + psychology that reveal a person’s NATURE:
A question framework from the discipline of evolutionary biology // evolutionary psychology that defines the 5 components of cultural CONTEXT:
Mobile- // digital-friendly for use in both qual and quant research.
“Habits of Control reveal a pretty major breakthrough in reaching the right consumers – in the right way – at the right time through more effective marketing and innovation.” – Hunter Thurman