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Our secret sauce…

We tap reams of established knowledge on the WHYs of consumer behavior via Behavioral Science.

BeSci: The new frontier of insights, strategy, and innovation

The world of academia has spent decades applying lots of money and countless big brains to research that reveals the WHYs of human behavior. But that knowledge rarely makes if off campus.

We’re much more than an innovation consultancy, because we know this world of behavioral science cold, and we translate it to work in the world of brand innovation strategy.

This means the core human truths we provide aren’t merely opinions – they’re science. Which means your team can focus on addressing them, rather than debating them.

Phrases like neuroscience marketing, behavioral science research, neuromarketing, and ethnographic research are bantered about quite a bit. And yet, they rarely serve as more than mere buzzwords.

Here, they are far more than hype. They are the foundation that lets us reveal breakthrough consumer insights. That’s because every principle we apply, and every model we’ve built are not our opinions; they are the culmination of reams and terabytes of clinically tested, peer reviewed, scientifically accurate knowledge of why we humans think and do what we do.

We leverage the four Habits of Control – which simplify reams of knowledge in Behavioral Science to reveal the WHYs that drive your customers and consumers like never before.

HOC logo

What is the most foundational compulsion any human being feels? Simply, what every person craves most is CONTROL over the world around them – or at least the perception of it.

In the pursuit of a sense of control, every person – regardless of demographics – adopts one of four Habits of Control.

We’ve leveraged loads of existing knowledge to create a simple range of questions that accurately identify a person’s Habit of Control.

And once we know a person’s (or segment’s) Habit of Control, predicting their thoughts, perception, and behavior becomes simple.

A Few Specifics…

A battery of 3 types of simple activities from the world of academic neuroscience + psychology that reveal a person’s NATURE:

  • Sorting
  • Bi-polars
  • Intensity scaling

A question framework from the discipline of evolutionary biology // evolutionary psychology that defines the 5 components of cultural CONTEXT:

  • Lifestage
  • Health
  • Financial
  • Tribal
  • Opportunistic

Mobile- // digital-friendly for use in both qual and quant research.

Once you understand a person’s primary Habit of Control (HoC), all other perception and behavior can be predicted.

One of the 4 primary Habits of Control is adopted during childhood, and predicts behavior throughout a person’s life…

Our core output, the Habits of Control Playbook, prioritizes all this knowledge + perspective to make it clear, tangible, and immediately useful.

Levels 1-3 empowers the team to dive into as much detail as desired, while maintaining the context of the broader story.

Behavioral Science Reveals 3 Ways to Win with Millennials

We’ve all heard the clichés surrounding Millennials. Now learn how BeSci’s ‘Habits of Control’ finally explain the true WHYs behind their behavior.

“Habits of Control reveal a pretty major breakthrough in reaching the right consumers – in the right way – at the right time through more effective marketing and innovation.” – Hunter Thurman

Hunter Thurman

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