Quantitatively mapping the 3 Need States your brand currently serves, should serve, and how to make it happen.
Behavioral Science reveals that there are three fundamental need states a person will experience throughout a day, a week, a year, and even throughout life. This brand strategy technique quantitatively measures where your category, brand, and competitors sit in the minds of consumers relative to serving these need states – and visualizes the results in a simple, intuitive triangle model.
This makes it obvious where opportunities exist to zig-where-others-zag and create unique, relevant meaning for your brand that will drive the real life behavior to grow your biz.
We then apply The 9 WHY’s to create a tangible brief (aka positioning concepts) that will position // re-position your brand for success. You can even re-run the map over time to track how your brand is evolving in the minds of consumers.