The 9 WHY’s reveal the Motivations that fuel growth.

While many talk about product innovation via ‘platforms,’ few can define an innovation platform. Quite simply, established BeSci reveals the 4 Motivations – and the 4 associated platforms – that drive behavior. And set the foundation for the future of your business.

Our platform development technique leverages our StorySimple software to merge everything you already know about your business with our knowledge about human behavioral science to identify the richest opportunities unique to YOUR brand.

Within StorySimple, we create strategic ladders that stack product, category, and human layers to reveal the Felt Needs consumers experience, which drive (or prevent) behavior.

Our strategic platforms yield an enduring playbook, spelling out not only what should be done today, but the opportunity over time to drive sequenced growth for the long haul.

Mystical Words From Innovation Finally Defined

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