Innovative Platforms


Behold, the Innovation Equation. While many talk about product innovation via ‘platforms,’ few can define an innovation platform. Quite simply, where an Audience, its Felt Needs, and your brand’s Design DNA intersect, a true innovation platform resides. And the story of your brand’s future begins.

Within the Innovation Equation framework, we’ll merge everything you already know about your business with our knowledge about human behavioral science to identify the richest opportunities unique to YOUR brand.

This starts with our strategic ladders that stack the product, category, and human layers to reveal the elevated Felt Needs consumers experience.

Our innovation platforms yield an enduring playbook, as platforms will spell out not only what should be done today, but the opportunity over time to drive sequenced growth for the long haul.

Mystical Words From Innovation Finally Defined