Observing The 9 WHY’s at work in peoples’ natural habitats.
// Felt Need //: the articulation of an emotional motivation that compels behavior that is un- or under-addressed in the current marketplace.
Uncovering Felt Needs is the key to successful innovation and marketing programs (many stop at mere consumer insights). Your consumer’s journey to discovering, buying, enjoying, loving, and advocating your brand happens lots of places throughout daily life. Our ethnographic study lets us ride shotgun 24/7 – and our established psychology-driven activities let us ensure we uncover the WHY’s behind real-life behavior.
Getting to the core of consumer behavior with ethnographic research means observing people up-close-and-personal, in real life – even when nothing is happening (in fact, those are often the parts that matter most).
Our mobile ethnography + online ethnography embeds us (and your team) in the lives of consumers to uncover the Felt Needs people need resolved – and that will grow your business.