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Originally built a Masonic Lodge, and now the Thriveplan Innovation Lab — if these walls could talk…

Nestled in Cincinnati’s historic East End, it gives our work perspective and reminds us that even something new and innovative carries with it a rich origin story.

On any given day in the lab, you’ll find thinkers like brand strategists, market researchers, neuroscientists, psychologists, avant-garde chefs, designers, and digital developers.

All of us found this work by chasing the rush of discovery, and the thrill of understanding WHY. And we challenge ourselves to dig deeper, understand more, and otherwise threaten the conventional every day.