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Originally built a Masonic Lodge, and now the Thriveplan Innovation Lab — if these walls could talk…

Nestled in Cincinnati’s historic East Side, it gives our work perspective and reminds us that even something new and innovative carries with it a rich origin story.

On any given day in the lab, you’ll find thinkers like innovation strategists, market researchers, psychologists, a neuroscientist, a videographer, an online research analyst, a tech startup founder, and a celebrity chef.

All of us found this work by chasing after the rush of discovery, the thrill of a challenge, and the desire to create. We thrive on trusting our instincts, experience, and tools, and the way they help us unearth new ways to revolutionize a brand. It’s what wakes us up in the morning, what we ponder while we’re in the shower, and what we debate during lunch.